How do you fill a gymnasium for a high school basketball game on Super Bowl Sunday? In Philadelphia, you offer free cheesesteaks.
Roman Catholic boys basketball coach Chris McNesby bought 65 cheesesteaks (a $575 tab) and offered them to the first 50 fans to show up. It worked. Sure enough, the gym was packed by noon, prior to the junior varsity game.
In the varsity game, Roman came away with a 62-58 win against its rival St. Joseph's Prep. Thanks to the cheesesteaks? Perhaps. Not only were the delicious sandwiches the reason for the high attendance, but they were also a reward for the players following the game.
After the victory, Rashann London, who scored 21 points in the win, and his teammates hunkered down in a classroom to listen to McNesby’s postgame speech and grub on some cheesesteaks.
"Mine was still pretty warm," London told philly.com. "I liked it. No extras. Only salt, pepper and ketchup. That's all you need, right?"
Thanks to Prep Rally for the heads up.