Nike and Hudl partnered on a football training app that will ultimately become the basis for invitations to the increasingly competitive annual Nike Football The Opening prep combine.
The two companies launched the Hudl Combine application, on which student-athletes can record their 40-yard dash, vertical leap, 20-yard shuttle run and medicine ball performances to be verified and logged using a Nike+ Football Rating equivalent to the NFL Scouting Combine’s score.
“The Nike Football Rating tells us some really concrete facts about the basic athleticism, speed and explosion that an athlete brings,” Seattle Seahawks coach Pete Carroll said in a promotional video on Nike’s website. “It’s a great tool. It’s one that we’ve used through high school, through college and in the NFL as well, so this is a really cool thing and it’s something we can really count on.”
Once verified by Nike, high school football players can see their rating compared to others across the nation. Starting in 2017, Nike will begin using the rating system to determine who will be invited to The Opening in Beaverton, Ore. In previous years, the company has selected 166 players from a pool of roughly 17,000 competing at regional Opening competitions since 2007. Nike hopes to reach Hudl’s current audience of an estimated 1 million student-athletes who upload highlight videos.
“Helping athletes improve and showcase their skills is at the core of what we do,” Hudl CEO David Graff said in a statement. “We’re excited to partner with Nike in this shared mission to provide an amazing experience for the high school football athlete. Hudl Combine will not only provide elite athletes the opportunity to compete at The Opening, but will help football players at all levels measure their performance and provide actionable feedback to help them improve.”
In addition to promoting competition among student-athletes looking to improve their Nike+ Football Rating, the Hudl Combine app will also include training videos from Nike athletes.