ASICS America is the new title sponsor for the annual senior tennis tournament at Mission Hills Country Club, which attracts over 750 players from around the world.
This year’s tournament runs from Jan. 26-Feb. 2 in Rancho Mirage. It is the largest adult USTA sanctioned tournament in the country.
ASICS is also the title sponsor for the Easter Bowl, which is held in the Coachella Valley every April.
“Having an iconic brand such as ASICS as our title sponsor not only demonstrates the commitment of ASICS to the adult market but also lends increased credibility to the tournament itself,” said Ed Trost who, along with his wife Jayne Robertson, have been the tournament’s directors over the past nine years.
“With ASICS support of the largest junior event (Easter Bowl) and now the largest adult event will give the company exposure to a wide range of tennis players who in many respects act as ambassadors to the sport.”