Maryland taps ESPN's "30 for 30" in latest recruiting gambit

Maryland taps ESPN's "30 for 30" in latest recruiting gambit

Outside The Box

Maryland taps ESPN's "30 for 30" in latest recruiting gambit


All fall schools have been using clever new photoshopped manipulations of recognizable pop culture titles to get the attention of recruits. First it was Rolling Stone, then People before Oklahoma broke the mold with ready-to-create Wheaties boxes (that was clever). Now Maryland is getting in on the act, albeit at a slightly more high brow level.

As reported by SB Nation’s Maryland affiliate, Testudo Times, a host of Maryland commits and highly touted recruits all received personalized images that look like a promotional still from an ESPN 30-for-30 film. The mock short, titled “The Movement: #DMV to UMD” all targets athletes in the larger Washington area, or those who have already pledged to become future Terrapins.

Testudo Times first cottoned on to the idea when one of the letters appeared at the doorstep of Tino Ellis. A four-star junior wide receiver from DeMatha Catholic in suburban Maryland, Ellis is reportedly considering offers from the likes of Virginia Tech and Rutgers in addition to Maryland.

Ellis certainly wasn’t alone in getting the “30 for 30” missive. Fellow Terrapin targets Ellis McKennie, Dwayne Haskins, D.J. Moore and former Penn State commit and hair maven Adam McLean also received the image.

Whether Maryland coach Randy Edsall’s latest tactic is successful, and whether it can help the Terps gain traction in the Big Ten, remains to be seen. At the very least it sure feels a lot more authentic than a Beyonce photoshop on Rolling Stone.


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