Oklahoma has really heated up the recruiting photoshop game. Now they’re sending three dimensional photoshopped objects to recruits, and it seems to be going over quite well.
We’ve covered the past efforts of Tennessee and Wake Forest to woo top prospects with photoshopped magazine covers depicting stud prep football players Shy Tuttle and Kengera Daniel alongside Beyonce and Kim Kardashian, respectively. Both of those were rather aggressive tactics, and appear to have borne fruit in the case of Tuttle and Tennessee already.
Yet magazine covers have nothing on cereal boxes when it comes to making a creative impact, so the latest efforts by the University of Oklahoma, as brought to our attention by the good folks at Lost Lettermen, are sure to cause another stir among recruitniks and recruits everywhere. So far, two recruits — Kenneth Mann and P.J. Mbanasor — have already shown off Wheaties boxes that they received from the Oklahoma coaching staff, both gushing about the boxes themselves.
That’s how you create buzz, folks. And while the practice might seem a bit shady — did General Mills or Wheaties actually grant Oklahoma permission to use their logo and trademarks? — it’s unlikely that the coaches or recruits are too worried about that themselves. That’s for compliance officials and university general counsels.
They’re too busy enjoying the most exciting and creative empty boxes of cereal they’ve ever seen.