Temporary tattoos are nothing new, and brands have been handing them out to athletes for years. It makes sense: Get users to plaster your brand on themselves and serve as real time free advertising. Experiential marketing at its best.
Yet, there was something a bit odd about some temporary tattoos at the Under Armour All-American Baseball Game Saturday at Wrigley Field in Chicago. With some of the nation’s best players suiting up in the game, Anthony Molina, a righthanded pitcher for the National Squad (who competes for Somerset Academy Charter in Pembroke Pines, Fla.) showed up with a temporary tattoo of the Under Armour logo plastered prominently on his neck.
The game was aired on MLB Network, and Molina’s neck logo was featured prominently when he took the mound, leading to questions about just who’s idea it was for him to place that particular tattoo right where he did.
It’s important to note that other players didn’t put the Under Armour logo so visibly on their neck, and many didn’t seem to use the temporary tattoos at all. Check out photos featuring Nick Plummer and Kody Clemens, for proof.
So, there may be nothing sinister here at all. Yet the shot you see above, which was captured and tweeted out by one Joe Odom, shows that either Under Armour or Molina has a really great sense of viral brand marketing, and Molina decided/agreed to use it on himself. If nothing else, he certainly got our attention.