CLAY COUNTY, Fla. — Clay High School and Arizona State University have reached an agreement that will likely rub local fans the wrong way.
The high school will phase out the pitchfork design that the squad wasn’t given permission to use, according to the university.
“So, we won’t keep reprinting that same logo but in terms of looking to the future, we won’t have to go back and take some of those off the shelf,” said Clay County School District spokesperson Gavin Rollins.
“We respect the trademark process and the legal ramifications of that. But we are thankful that they are also working with us.”
Rollins says phasing out the ASU design will not cost the district any money.
The agreement comes just a few days after Clay High’s wrestling team posted on its Facebook page that the school received a Cease and Desist letter recently from ASU demanding they no longer use the ‘Sun Devil’ likeness in Clay High’s mascot.
Clay High has used a ‘Blue Devil’ version of Arizona State’s Sun Devil mascot.
According to the post, the Blue Devils offered to pay to license the mascot, but were “shot down.”
The school will now give local artists the opportunity to create a new pitchfork design for the team.
The university issued the following statement about the controversy:
“Arizona State University is proud to work with numerous youth sports teams that use ASU’s Sparky logo and SUN DEVILS® marks on their uniforms and sportswear by agreeing to a simple licensing agreement and paying a nominal licensing fee. ASU’s pitchfork logo is reserved exclusively for Sun Devil Athletics and serves as a core part of our athletic organization’s identity. We also applaud Clay High School for taking the opportunity to tap into the creativity of its students and supporters to create their logo.”