When word leaked of a potential pro basketball team based out of Las Vegas, the biggest mystery wasn’t the business model. It was the man behind the plan.
Now, thanks to a Sporting News interview and profile with Cerruti Brown, the organizer behind the proposed Las Vegas Dealers squad, we have a bit more information on precisely what drives Brown … if only a bit.
Here’s what we know: Cerruti Brown is a self-proclaimed “businessman” who thrives in the shadows of anonymity. He has no discoverable online presence — Facebook, Twitter, etc. — and admits that he has never been an athlete, apparently at any level. He calls himself a “think-tanker”, but refuses to get into details about any of the things he’s worked on. In short, he knows he’s a mystery, and he apparently wants to keep it that way.
Yet for a mystery man, Brown is remarkably confident. He is perfectly happy presenting himself as the face of a group that has raised the capital to fund contracts for 18-year-olds that would pay between $400,000 and $700,000, and is even willing to go on record with a stated goal of attracting 5 McDonald’s or Jordan Brand All-Americans. On Wednesday, he released a promotional video that announced the Dealers’ future home as the Cox Pavilion, the 3,100-seat capacity mini-arena attached to UNLV’s Thomas Mack Center.
As Brown announced on basketball writer Adam Zagoria’s podcast, he and his three co-investors have raised $10 million in cash to fund the venture. Yet when pushed on the revenue model behind the Dealers’ proposed schedule and system, Brown dodged the question with a broadly equivocated response about why players will be attracted to join the Dealers.
That’s not a revenue model, and any businessman as smart as Brown claims to be would know that.
Who is Cerruti Brown? Apparently we still don’t know (he’s not the white gentleman in the video above, as becomes clear from his voice in Zagoria’s podcast right here). And while he may have a more firm plan to launch the Dealers in 2015-16 now than before, the team still feels a long ways off. Maybe that will change when we get wind of superstar prospects who are signing on.
So, any word Cerruti? We’re all ears.