Gatorade, NFL Foundation, trainers groups bond to help fund athletic trainers at underserved schools

Gatorade, NFL Foundation, trainers groups bond to help fund athletic trainers at underserved schools

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Gatorade, NFL Foundation, trainers groups bond to help fund athletic trainers at underserved schools

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Regardless of the malady, any expert will insist that a high school needs an athletic trainer. It’s how they safeguard against injuries, both catastrophic and small, and the immediate intervention of a well-prepared and certified athletic trainer can literally save a young life in a certain moment.

Unfortunately, numerous schools across the country operate without an athletic trainer due to funding shortfalls. Now a quartet of stakeholders and banding together to try and address precisely those issues.

In an initiative being unveiled today at the National Athletic Trainers Association annual convention in St. Louis, NATA is announcing a partnership with the NFL Foundation, Gatorade and the Professional Football Athletic Trainers Society (PFATS) to fund athletic trainers in underserved communities nationwide. The combined efforts of the organizations are expected to raise upwards of $2 million, all of which will be funneled directly toward paying for trainers at schools in need.

The 2015 foray into trainer funding expands on prior efforts by the same group, which reportedly earned some $1 million for trainers at the time. Just as they were in 2014, the 2015 funds will be dispersed at a variety of programs nationwide.

It’s important to note that this program is not a panacea. There will still be funding shortfalls in high school athletics, and some schools will still be left without an adequately schooled trainer.

Nonetheless, the addition of trainers, at no cost to the taxpayer, is a powerful incentive that can simultaneously empower teens and save them from significant injury.

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