USA TODAY High School Sports and High School Football America have formed a multi-level partnership to help expand coverage of high school football nationally.
As part of a content partnership, USA TODAY High School Sports (usatodayhss.com) will help supplement national coverage on High School Football America (highschoolfootballamerica.com) and High School Football America, based in Laguna Beach, Calif., will provide coverage of Southern California and the powerful Trinity League.
HSFA also will provide its signature “2 Minute Drill” podcast several times a week during the football season to USA TODAY HSS. The podcast includes interviews with key players and coaches and analysis of the news of the day. HSFA also will promote the partnership on its weekly “High School Football America Radio Show.”
The sites will create branded pages for partner content and help provide support and promotion via social media channels to drive traffic to each other.
“Growing up in Pennsylvania, back in the early 80’s it was always a big deal to have one of our own teams in the USA TODAY Super 25,” said Jeff Fisher, founder and editor in chief of High School Football America. “Now, to say we’re partners with USA TODAY High School Sports, a true pioneer and leader in the industry, is very exciting.”
“Trish Hoffman and I founded High School Football America on the philosophy of telling the story of America through the lens of high school sports,” said Fisher. “Our philosophy is in lock step with USA TODAY High School Sports Director of Content Josh Barnett. Josh, truly has a vision of how high school sports coverage should be delivered in the 21st century and we look forward to sharing our Southern California high school football content across the USA TODAY platform, which allows our company to continue to expand.”
Added Barnett: “We’ve been talking to Jeff and Trish for some time and I’ve been impressed with their passion for high school football and the work they do. What they’ve built with High School Football America is fantastic and we’re looking forward to working with them. We are hoping this partnership can help expand their footprint and be a great benefit to all of us.”
About High School Football America, LLC
High School Football America (“HSFA”) is a digital company founded by award-winning journalists Jeff Fisher and Trish Hoffman. Created in 2008, High School Football America blends high-quality storytelling into today’s digital world with original content delivered across multiple platforms. Anchored by the High School Football America Radio Show, that averages 60,000 downloads per show, and the 2 Minute Drill, a daily podcast on high school football, HSFA is considered a pioneer in the area of original audio content for high school football. The Orange County Register called High School Football America’s Southern California radio show on AM 570 Fox Sports LA, “the best in Southern California in 22 years.” High School Football America’s Editor-in Chief Jeff Fisher was featured on CNBC when the financial news network talked about the big business of high school football.
About USA TODAY High School Sports
USA TODAY High School Sports is the leading destination for high school sports news and information, providing nationwide coverage and aligning locally with USA TODAY Sports and Gannett properties in various markets across the country. USATHSS is home to the Super 25 national rankings and the American Family Insurance ALL-USA Teams for boys and girls sports, both serving for more than 30 years as the leading platforms for determining the best teams, and the best athletes, in scholastic sports. USATODAY HSS also is the official media partner for the Gatorade Athlete and Player of the Year programs.