Players around the NFL are wearing custom cleats this week as part of a social campaign My Cause My Cleats for various causes selected by the individual players.
San Diego Chargers running back Melvin Gordon will be wearing cleats in support of youth sports funding as part of the DICK’S Foundation’s Sports Matter campaign.
According to DICK’s, the company and its foundation pledged $50 million to support teams and raise awareness. The company says Sports Matter has helped nearly 2,000 youth sports teams.
You will note the green shoelaces on the cleats. DICK’S announced in late November that it will donate $2 for every shoelace sale to Sports Matter. The green shoelaces are available at DICK’S stores on at dicks.com.
Stefon Diggs wore cleats in support of DICK’S on Thursday night football against the Cowboys. A number of NBA and MLB players also are part of the Sports Matter campaign.
Here are Gordon’s cleats: