There are some things you just don’t do. Interweaving Texas’ famed Longhorn Hook ‘Em logo and the colorway of an archrival is one of them.
Apparently, that’s precisely what Kossuth High School in Mississippi has been doing for some time, all while flying under the proverbial radar. No longer. After Burnt Orange Nation’s Wescott Eberts noticed the ungodly (by Texas standards) marriage of Texas’ logo and Texas A&M’s colors and mascot — Kossuth competes as the Aggies — Texas administrators got involved, sending Kossuth officials a cease and desist order. That gave Kossuth just 15 days to contact Texas officials to set up terms of ending the use of the logo, conditions which the Corinth school allegedly upheld.
There is good news and bad news for Kossuth fans. The bad news: After nearly 20 years, the school’s longtime primary logo, the aforementioned Hook ‘Em, will have to go. The good news: Texas has agreed to let the school phase out the logo over a very forgivable period of time to minimize the overall cost and year-over-year impact on the school’s budget. If such an agreement hadn’t been reached, Kossuth conceivably would have had to pay to replace all the uniforms, facilities and school property that incorporated the steer logo.
As it is, that will come eventually, just not overnight. Until then, Texas and Texas A&M fans might want to stay away from Corinth, Miss. altogether for fear of running into someone sporting a logo that would inspire true cognitive dissonance.