Bronny James has a long way to go to catch up with his father’s career earnings. (To date Lebron James has earned almost $432 million in the NBA.) However, Bronny’s already well on his way. Right now, he is the most marketable young athlete in the entire country going by NIL value.

Here are the top 10 NIL valuations for amateur athletes in the nation, per On3 NIL.

10

Northwestern State SG Hansel Emmanuel: $1.4 million

SAM THOMAS/JOURNAL STAR / USA TODAY NETWORK

9

Oregon QB Bo Nix: $1.5 million

Ben Lonergan / USA TODAY NETWORK

8

North Carolina QB Drake Maye: $1.5 million

Kirby Lee-USA TODAY Sports

7

Colorado QB Shedeur Sanders: $1.5 million

Barbara Gauntt/Clarion Ledger / USA TODAY NETWORK

6

Colorado ATH Travis Hunter: $1.7 million

Hannah Mattix/Clarion Ledger / USA TODAY NETWORK

5

USC QB Caleb Williams: $2.6 million

Tim Heitman-USA TODAY Sports

4

San Ysidro CG Mikey Williams: $3.3 million

247Sports

3

LSU gymnast Olivia Dunne: $3.4 million

Dale Zanine-USA TODAY Sports

2

Texas QB Arch Manning: $3.7 million

Scott Wachter-USA TODAY Sports

1

Sierra Canyon CG Bronny James: $7.2 million

Maria Lysaker-USA TODAY Sports